Swim Team Sports Logo

The original logo.

The final version of my revised logo.

Earlier this year I was asked to redesign a logo for a local kids swim team (see logo above) that could definitely use a change. Sports logos are pretty interesting and a great way to incorporate objects and or animals with type.

The first design for the logotype. Ooh barracuda... 

The second design for the logotype. 

Third design is looking better and more sports oriented. 

You can never go wrong with a script and a tail. The fourth design

I started off playing around with logotypes (above) and color and came up with four very different designs. Lots of clients ask for a variety of styles when developing a new logo.

Initial illustration of the barracuda has issues with the tail.

Second version with colorway changed and shape, anatomy and curve of tail fixed.

I liked this version of the logo. I thought that the barracuda looked like it was jumping into the water that sits inside the Barracuda lettering. The name Brandywine fit well under the jaw of the fish. Additional detail and shading has been added and the tooth pattern changed.

An alternative version with thin to thick lines in place of the water.

My favorite version of all the logos, I think the colors work well together and it looks like a sports logo with the inclusion of the new script and tail lettering. 

The fins have been changed and the oval (which I liked) has been removed. The final version of the logo is complete and approved by customer. However, the project is subsequently scrapped when the customer could not pay for the work.